If you’re reading this, there’s a high chance you found me on Twitter. When most people think of Twitter, they look at it as pure entertainment and just a way to get a few thoughts out of your head and into a 280-character tweet.
With almost 368 million monthly active users worldwide, Twitter is the perfect place to promote your digital products. Unlike Instagram, you can easily link out to other websites, like your own site, where you sell your digital products.
Another thing I like about Twitter is the average service-based business owner doesn’t see Twitter as a social media channel worth using to promote their business and offers. With less competition, it’s one of the best platforms to build an audience and promote your digital products.
In this quick read, I’ll share my 4-step method for using Twitter to promote and sell digital products on auto-pilot.
Step 1: Write a Blog Post About a Problem Your Digital Product Solves
After you create a digital product, your first instinct might be to share it on your social media channels and hope for the best. The problem is, although the offer inside may be advantageous to your ideal customer, they don’t have enough information to make a buying decision.
Another issue is that they don’t know they have a problem. Writing a blog post about your potential customer’s problem is what they need to realize that a problem exists.
In the marketing world, the solution to a problem comes in two forms, vitamins, and painkillers. Vitamins work over time. Painkillers work immediately. For example, would you prefer a vitamin or painkiller if you have a headache?
When you write your blog post, it’s important to position the problem as a real pain that your ideal customers want to disappear immediately. This allows you to position your digital product as the pain killer that will immediately solve their problem.
A digital product positioned as a problem solver or painkiller increases the probability that your ideal customer will buy it.
Another technique I like to use is taking part of the paid digital product and creating a free lead magnet that I offer as the first step to solving their problem.
After getting my ideal client’s email, I can continue to make my case for their purchase of my product with more compelling information in an email automation series.
Step 2: Turn Your Blog Post into a Twitter Thread
If you’ve been on Twitter for a while, you’ve likely seen tweets with multiple replies from the same user that either tells or story or teaches you something. We call those tweets with multiple replies Twitter Threads, and they are highly useful in building an audience and attracting engagement.
Turning your blog post into a Twitter Thread is a great way to repurpose your content and use it as a tool to find customers for your digital products.
You can manually create these threads directly on Twitter, but I use Hypefury and a host of their other features that I’ll discuss in steps 3 and 4.
Step 3: Schedule Engaging and Promotional Tweets
To establish yourself as an authority on Twitter to even sell your digital products means you need to be scheduling your tweets.
Consistently providing your followers with high-quality content keeps them engaged and builds your reputation. The part that most get wrong is only scheduling promotional tweets. You should also be scheduling engagement and informational tweets.
Examples of engagement tweets are polls, questions, or even statements your ideal customers can relate to. I recommend using the 80/20 rules when scheduling your tweets. 80% of your tweets should be engaging and informative, while 20% should be promotional.
There are a lot of tools that allow you to schedule tweets, but my favorite is Hypefury. The problem with most schedulers is that it’s done once your scheduled tweets are published. You have to keep refilling your queue with more tweets.
However, Hypefury offers a feature called recurrent posts that allows you to create categories of tweets, such as engagement, informative, and promotional, and it will automatically tweet these recurring tweets as often as Twitter allows based on your posting schedule. You can use the recurrent post feature to share promotional tweets about your digital products.
Step 4: Create Follow-Up Tweets to Plug Your Digital Products
One of the best times to promote your digital products on Twitter is when you have a tweet that’s already performing well. For example, if your original tweet received 25 likes, then that’s a great time to plug your digital product in a follow-up tweet.
It’s common practice on Twitter for users to see an engaging post and click on the tweet to read the replies. That’s why it makes perfect sense to reply to your own tweet with a call to action to buy your digital product or even signup to receive your free lead magnet.
Hypefury enables you to set a follow-up tweet, commonly called an “autoplug,” when your post reaches a specified level of engagement. The use of this feature can be extremely powerful in directing your audience to take action.
Implement What You’ve Learned
Creating a digital product is the easy part. Promoting your digital product and selling it is where most people fall off the wagon. Using Twitter with a tool like Hypefury makes it easier to consistently promote your digital without much manual effort.
Looking for more help and ideas around creating and promoting your digital products? Join me and other industry experts next Wednesday, February 8th, at 6 pm ET on Twitter Spaces for a live discussion panel on Selling Digital Products as Service Professionals. We’ll discuss the following topics:
- Identifying Your Target Market
- Audience Building Strategies
- Pricing and Promoting Your Digital Products
- Platforms to Sell Your Digital Products
- Incorporating Customer Feedback in Your Development Process
You will also have an opportunity to ask questions to the panelists and walk away with the momentum plus know-how to get started. Will I see you there? Be sure to set a reminder on Twitter.