How Digital Products Can Help Service Professionals Diversify their Income

🗓 January 31, 2023

✍️ Written by: Karmen Kendrick

📌 TL; DR: Some months new clients are knocking at your door nonstop, and other months getting new clients feels harder than trying to find water in the Sahara desert. Read this article to learn how to end feast or famine cycles in your service-based business.

Whether you’re a freelancer, consultant, or small business owner, most of your income is probably generated when you provide a service. However, if you do it long enough, you’ll run into what we call seasons of feast or famine.

Some months new clients are knocking at your door nonstop, and other months getting new clients feels harder than trying to find water in the Sahara desert.

Relying solely on selling your services can be risky, making your income fluctuate when your bills likely stay the same. When I found myself in this situation, I knew I needed to minimize this risk, but I didn’t know how.

As I transitioned into higher ticket web design services, I start getting a lot of no’s even though people loved my work. They either couldn’t afford it or didn’t see its value.

After a brainstorming session with my business coach, we came up with the idea for me to create a Website Blueprint Workbook, which helped business owners in need of new websites conceptualize all the moving parts they’d need to pull together to execute their goal of building a new website and attracting new customers to their business with one.

I didn’t realize it then, but I was on my way to creating one of many digital products that made thousands of dollars without having to work one-on-one with any clients.

What are Digital Products?

Digital products are information-based products that are delivered and consumed through digital channels, such as websites. These products can be anything from e-books, courses, or webinars to software, digital downloads, or memberships.

The appeal of creating digital products lies in their ability to generate passive income with limited effort. Once created, they can be sold to multiple customers without needing to restock inventory, making them suitable for creative individuals, bloggers, educators, and freelancers seeking passive income streams online.

How Digital Products Can Help Service Professionals Diversify their Income

You can benefit from digital products in several ways as a service professional. First, digital products can increase your reach and accessibility, allowing you to attract potential clients by using digital products as a lead magnet for higher ticket services. 

Secondly, digital products can provide a consistent stream of passive income, as opposed to the ups and downs of relying solely on client work. 

And finally, digital products can complement your service offerings, increasing the overall value you provide to clients.

Examples of Service Providers Who Have Successfully Diversified their Income with Digital Products

Many service professionals have already started to realize the benefits of digital products, including

  • Freelance writers and bloggers: Offering e-books or courses on writing, blogging, or related topics.
  • Graphic designers and illustrators: Creating and selling digital design assets, such as logos, illustrations, or templates.
  • Web developers and designers: Selling website themes, templates, or plugins.
  • Coaches and consultants: Offering online courses, memberships, or webinars to supplement their one-on-one services.

Creating Digital Products

Creating a digital product can seem overwhelming, but it’s a relatively straightforward process with a few key steps. First, you’ll need to identify a problem that your target audience is facing and determine how your product will solve it. 

Then, you’ll need to create the content for your product. This can sound like a lot of work upfront but remember, it will pay off in the long run. When I created my first digital product, I’d wake up 2 hours earlier in the morning to work on it so I could focus the rest of my day on working on client projects.

Finally, you’ll need to market and sell your product to your target audience. Some of the ways I’ve marketed my digital products is by giving away a part for free, then using an email automation, I’d offer the full solution.

Some other ways you can market your digital product is by writing Twitter threads or blog articles that focus on the problem you’re solving with your digital product. You can make the final call to action to buy your digital product at the end of your thread or article.

Putting It Into Action

Creating and selling your first digital product sounds intimidating, but it doesn’t have to be. Join me and other industry experts next Wednesday, February 8th, at 6 pm ET on Twitter Spaces for a live discussion panel on Selling Digital Products as Service Professionals. We’ll discuss the following topics:

  • Identifying Your Target Market
  • Audience Building Strategies
  • Pricing and Promoting Your Digital Products
  • Platforms to Sell Your Digital Products
  • Incorporating Customer Feedback in Your Development Process

You will also have an opportunity to ask questions to the panelists and walk away with the momentum plus know-how to get started. Will I see you there? Be sure to set a reminder on Twitter.


Selling Digital Products as a Service Professional

In this Twitter Space discussion, we uncovered how service professionals, such as coaches, consultants, and freelancers, can leverage digital products to grow their businesses and create new revenue streams.

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